Is Social Media Marketing A Lot Like Dating?
Breath mints and cologne might be a necessity. The dreaded first date is something that we all love the memory of, but would never want to do it again. Unfortunately, who would have guessed that social media marketing is a lot like dating?
You Want Instant Results – Everyone is guilty of heading out for date #1 and wishing that they were already in a settled relationship. Businesses can be the same way. You develop your Facebook, but much to your dismay, your page does not explode in likes over one week.
Look Into the Future – Businesses are not free from this pitfall by any means. A fan might ask themselves ‘Do I really like this business?’ or wonder if it is really worth it. They will look at your current posts and see if they want to deal with this for the rest of their social media existence.
You Take Small Steps, Not Without Risk – A potential fan will read your bio, like a child dipping a
toe into icy water. From there, they will see how it falls. Do they want to go further or leave? Once they decide, they can begin to like a post, or maybe retweet something. After that, they can become more involved and eventually become a top fan of your page. The real risk is going out on this limb and hoping to get interaction from the business. Do not let them down!
It seems that the dating game never really ends. If you are a business, then expect to be looking your best, having fresh breath, and most importantly, being communicative. There is nothing worse than letting your fans down. Be a great date!
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