Foursquare for Word-of-Mouth Marketing
Foursquare is a great venue for free marketing. It allows your clients and customers to check-in at your location for their friends to see(similar to “checking-in” on Facebook, as well). Through Foursquare, you can claim your business location, offer a special to those who check-in at your business, and then sit back and let word-of-mouth take its course! Four updates at the end of July have helped to make Foursquare an even more powerful social network for you to utilize!
Updates – You have the ability to target “best customers” with updates to build loyalty and keep the conversation going. Promoted updates allow you to target potential new customers. “Best customers” are those who have already checked-in at your location or liked your business on Foursquare and are located nearby. You can mention special discounts, new products, upcoming events, etc. These updates will be visible in your “best customers” news feeds, when people view your location and after someone checks into your business.
Profile Pages are here – You can have a bio, banner image, viewing of people who like your business, photos, tips people have left, and recent updates. Encourage your customers to leave tips for other customers & potential clients. As the page administrator, leave tips for other local businesses to help drive traffic back to your page. You support others and help yourself – that sounds like a win-win to me!
Dashboard – Through check in statistics, you can view total check-ins, unique customers, people who like your venue and people who like your updates. You can view a report for day-to-day activity as well. Additionally, you can see how many people allow their check-ins to show on Facebook and Twitter, and you can view first-time customers. Currently, CSV exports are not available, but keep an eye out for them in the near future.
Tools – You can add new managers and edit your venues through your Foursquare account.
How has Foursquare helped your business to-date?? Let us know in the comments!
-Alyssa : )
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