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Tag: small business marketing

Encharter Insurance > About Us > Encharter Insurance Blog > small business marketing

Picture Perfect Social Media Marketing

January 29, 2014 Blog 0 Comments
Social Media experts are always talking about the importance of images and your social media marketing. When images are included in Facebook posts, tweets, and more you are more likely to get interaction. That interaction makes your post more popular with your audience and more likely to be shared, bringing that post to an even bigger audience. Knowing that all... Read More

What is Google’s Hummingbird Update?

October 15, 2013 Blog 0 Comments
Just a few weeks ago, Google launched its largest search algorithm update since 2001. You’ll learn to adjust your marketing strategy to this update, known as Hummingbird. Its purpose is to filter through search engine optimized content to deliver higher quality search results. So how does Google’s Hummingbird update affect small businesses? With some help from Mashable, get your answers... Read More

Utilizing Pinterest for Your Marketing

July 31, 2013 Blog 0 Comments
Pinterest is another social media site that gives marketers the opportunity to generate customer engagement, increase brand awareness, or drive more traffic to their company’s website.  Very simply, Pinterest is a way to organize all of the things that you like on one “board”, whether its recipes, instructions for crafts, motivational sayings, pictures, or even videos, sort of like pinning... Read More

Paid Social Ads for Small Business

June 19, 2013 Blog 0 Comments
Pay-per-click advertising can be tricky. Many keywords that get the most clicks are expensive for small local businesses to utilize, and when you pay for a pricey click you’d hope that you’d get a sale. But that’s not a guarantee. Paid social advertising isn't a guarantee either, but it is a less expensive (and easily targeted) way to use your business’ advertising... Read More

ThingLink: A Great Social Media Asset

April 23, 2013 Blog 0 Comments
Social Media is a major hub of innovation. That is an inarguable fact in our day and age. If the move from text, to photo, to video was not enough, you won’t believe what is next – interactive photos. Yes, if you could not believe it, now there are photos that let you interact with them. This might be a... Read More