Why Your Business Needs Twitter
It’s more than just hashtags! Twitter is a really important asset in all businesses. While it is amazing for personal use, that doesn’t mean that it won’t help your business too. But, don’t just start tweeting any random thoughts that pop into your mind. Make every word count and use it effectively to present your business in the best possible... Read MoreTips for the Tweeter
Twitter is an interesting social media site that demands brevity. It limits your messages to only 140 characters and consists of a constantly updating news feed. However, this breeds creativity and “headline”-style messages that are quick and interesting to read. Whether you just joined the world of Twitter or you’re an avid tweeter, check out these interesting tips so you can... Read MoreTwitter’s Latest Feature Being Tested
Seems like just yesterday we were talking about the new addition to Twitter being the small tweet that someone was replying to appearing under the reply itself. And before that we were talking about Twitter cards to help with your lead generation. Now, Twitter is testing another new feature that could be great for your business. Twitter is currently testing showing an... Read MoreThe Benefit of Twitter Advertising
At the end of April, Twitter announced that advertisements are available to the general population of Twitter users. Now wait just a second – what’s the big deal? We’ve all come across ads on Twitter before. Since March of last year, Twitter offered select small businesses an opportunity to advertise. However this was a trial period of invite-only – now there is a self-serve ad... Read MoreTwitter’s Lead Generation Card
Twitter just made a move that many brands will be very pleased with. They announced yesterday their newest feature for businesses, the Lead Generation Card. This gives businesses a way for users to sign up for promotions or memberships. This allows you obtain a username and email from Twitter followers that could potentially turn into sales, making it easier for followers... Read MoreTwitter just made a move that many brands will be very pleased with. They announced
yesterday their newest feature for businesses, the Lead Generation Card. This gives businesses a way for users to sign up for promotions or memberships. This allows you obtain a username and email from Twitter followers that could potentially turn into sales, making it easier for followers to express interest in your products. Your Twitter followers that may not make their way to your site to fill out a form or get more information can now do it right on the site. As marketers, we are all very aware that the easier things are for people to do, the more likely they are to do them. If they are already following your brand, it would appear there is some interest there, why not capitalize on that curiosity and turn them into a lead?
When your users click to expand a tweet, they will see an option that allows them to sign up for something, that will already include their Twitter handle and email. While this feature is not yet available to businesses globally, it’s something to think about for your brand. How would you make the most of this addition and how could you use it to increase sales?
I personally love how Twitter continues to add features that make the lives of every day users and businesses easier. It’s clear they see the value in both and want to improve the overall experience for both sides. It seems to me that Twitter just “gets it”. As someone who uses Twitter personally and professionally, I always look forward to seeing what new changes they will come up with next.
Give us a Follow here: Encharter Insurance Twitter!
-->