The Top 4 “Don’ts” of Blogging
Blogging is one of the greatest contexts for keyword usage on your website. A blog allows you to use your keywords in fresh and consistent ways that encourage Google spiders to continue to index your website pages for their search results lists.
While blogging can be a great asset to your social media marketing strategy, it can also be very easy to go very wrong. Here are four things to make sure to avoid on your blog, so as to get the greatest benefit from it:
Don’t Be a Link Spammer
Hyperlinks in your blog posts are very important, but too many could prove to be quite damaging to your SEO efforts. Avoid becoming a link spammer by making sure that your hyperlinks bring visitors to relevant landing pages and keep links to our own website to one or two per blog post.
Don’t Underestimate the Power of Metadata
Meta keywords, meta descriptions and alt tags on the images in your blog posts that are keyword-rich can be very helpful. Metadata gives the search engines an even clearer picture of what your blog post is about so that they can index it more accurately for their search results lists. Keep your meta keywords to 3 per blog posts and your meta descriptions to 150 characters or less.
Don’t Use Photos that Aren’t Your Own
While Google Images can turn out some pretty fantastic photos, you need to be super careful that the ones you want to use are not copyrighted. Make sure any image you use in a blog post is in the “Public Domain”. A good way to start weeding out the copyrighted photos in an Internet search is by setting your search filters by “usage rights” and make sure it is set for only pictures that are “free to use, share or modify, even commercially”. You can always take your own photos too, which may be even better suited to your purposes.
Don’t Be a Me Monster
Always think about the content that your audience wants to read—don’t be a “Me Monster”. Make sure that you’re talking about things other than your products and how great you think they are. Reach out to your readers on common grounds and interests and talk about that. The more you engage them with your content, the more likely they will be to share your content for you (which with the recent Google algorithm updates is super important…).
If you have any questions about this list of “don’ts”, let us know! We’d love to hear from you. You can email us at socialnetworks@encharter.com.
Happy Blogging,
Heidi 🙂
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