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Vine Tops the Charts

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Vine Tops the Charts

April 29, 2013 Blog 0 Comments

Many businesses have already realized the many successes of using social media to connect with their target market and reach new customers.  Now, there is an even more innovative way for businesses to accomplish such goals: Twitter’s new app, Vine.

So, what’s all the hype about?  In just four months, Vine has climbed the charts and is currently the number 1 free-download app on iPhones and iPads.  Vine lets users create 6 second looping videos, but more than that, it’s all about sharing these videos! 6 seconds may seem like the blink of an eye, but with the right artistic ability, some very interesting videos can be made.  The innovative way of capturing sound/audio in choppy segments and then mashing them together on repeat allows for endless creative brilliance.

Just as other social media sites before it, Vine encourages connecting with friends with the help of the app’s “Find My Friends” feature.   Now, it’s easier to comment on their videos or show appreciation for their creativity by giving them a “smiley face”, sort of like a “like” of Facebook or a “favorite” on Twitter.

You may be wondering, can businesses really benefit from this seemingly silly app?  Yes! Here’s how:

  • It’s an easy way for businesses to connect to their current customers while also increasing their brand recognition by sharing info with potential new customers.
  • Businesses can share information with their followers by creating and uploading mini advertisements.  With the help of a creative caption and Twitter’s trending hash tags, 6 seconds can get a lot of information across, in a fun and innovative way.
  • This new and easy way to communicate gives incentive for customers to interact with businesses by either answer questions or participating in competitions.
  • The use of popular trending hash tags can increase search engine optimization.

Some were skeptical of other social media sites when they were first introduced but the businesses that took the initiative and learned how to effectively utilize them were very successful.  For more ideas on how businesses can successfully use Vine, look at these brands who have already been sharing videos!

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